EXFO’s CMO named one of Canada’s best executives

The EXFO team is delighted to announce that Louis Adam, Chief Marketing Officer, has been recognized by the Globe and Mail with a 2021 Canada’s Best Executive Award, which celebrates excellence among non-CEO leaders at the SVP, EVP and C-suite levels. Known for his empathetic management style, the award also highlights Louis’ leadership of the massive digital transformation of EXFO’s marketing department and strategies, in particular throughout the crises of the COVID-19 pandemic.

"Louis, through his leadership skills, is guiding the company in our ongoing transformation of our customer engagement, increasing our relevancy through virtual demos, by bringing our experts in customer exchanges and improving their virtual experience,” said Philippe Morin, EXFO’s Chief Executive Officer. “He then translated this new digital mindset to our employee engagement by delivering our first successful virtual Sales Conference, and by mobilizing our global employees facing new challenges in this environment. And as any great leader would do, he shared his learnings with other companies, consortium and universities so that others can benefit from this important shift we experienced.”